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Canalys: Q2 smartphone shipments in Southeast Asia decline by 7%

Smartphone shipments throughout Southeast Asia reached solely 24.5 million items in the course of the April-June interval – a drop of seven% in comparison with the values within the earlier quarter. Rising ranges of inflation resulted in decrease ranges of client demand throughout the area. Indonesia is the biggest market within the area with 9.1 million system shipments and 37% of the SEA market. The Philippines is available in second with 4.4 million shipments whereas these in Thailand numbered 4 million. Vietnam (3.1 million) and Malaysia (2.4 million) rounded out the top-five markets in Southeast Asia.

Samsung remained the highest vendor when it comes to shipments in SEA at 5.7 million items and it additionally reached a 23% market share. Demand for midrange and high-end Galaxy A-series gadgets was decrease than anticipated throughout the area whereas entry-level gadgets helped safe the lead. Oppo is the second main vendor with 4.4 million shipments and an 18% share of the mixed market. Demand for Oppo A16 sequence gadgets was significantly excessive throughout a number of SEA markets.

Xiaomi is available in third place with 4 million shipments and a 16% market share. The Redmi 10 sequence and the previous Redmi 9 sequence continued to see sturdy demand from customers and the not too long ago launched Poco F4 sequence made some buzz on on-line channels. Vivo (3.2 million shipments) and Realme (2.6 million shipments) accomplished the record of top-five manufacturers when it comes to shipments.

Southeast Asia smartphone shipments and annual progress | Canalys Smartphone Market Pulse: Q2 2022
Vendor Q2 2022 shipments (million) Q2 2022 market share Q2 2021 shipments (million) Q2 2021 market share Annual progress
Samsung 5.7 23% 5.4 20% 4%
Oppo 4.4 18% 4.9 18% -10%
Xiaomi 4.0 16% 6.0 22% -34%
vivo 3.2 12% 3.9 14% -18%
realme 2.6 11% 3.3 12% -22%
Others  4.7 19% 4.1 15% 14%
Complete  24.5 100% 27.7 100% -11%

Notes: Figures in tables rounded to the primary decimal level
Supply: Canalys Smartphone Evaluation (sell-in shipments), August 2022

Demand for 5G gadgets has declined severely and solely amounted to 18% of complete shipments within the area. Customers should not seeing sensible makes use of for 5G at this level, particularly within the entry-level and midrange section the place LTE gadgets present ample community speeds and protection.


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