Throughout IBC 2022, our personal Johnnie Behiri joined Marco Pezzana and Chris Carr, respectively Divisional CEO and CMO of Videndum Media Options, in an intensive discuss investigating the general technique that the corporate is adopting after their rebranding course of from The Vitec Group has commenced.
Right here at CineD, we’re undoubtedly obsessive about the most recent digital camera toys. It actually is the core of what we do. Nevertheless, on occasion it’s value taking a step again from gear information to debate with firms concerning the path that they, and finally the entire trade, are taking.
Throughout IBC 2022, we broadly reported from the present ground concerning the main product releases. Nevertheless, after three lengthy years of the pandemic, the present was at the start a jovial event to reconnect with longtime mates and acquaintances. Amongst these, we are able to depend Marco Pezzana and Chris Carr from Videndum, who have been form sufficient to deliver us into the corporate’s backstage and focus on about Videndum’s Media Options division.
Videndum Media Options: end-to-end providing
Videndum’s quite a few manufacturers are grouped below three foremost divisions: Videndum Manufacturing Options (OConnor, Sachtler, Litepanels, Quasar Science), Videndum Artistic Options (Teradek, SmallHD), and Videndum Media Options (Manfrotto, Gitzo, Lowepro, Avenger, Savage, Colorama, Syrp Lab).
At first of this 12 months, Videndum Media Options expanded with the acquisition of the Audix model, which now sits subsequent to Rycote and JOBY to strengthen the division’s give attention to audio. Certainly, because the pandemic expertise has fully altered the best way digital content material is produced, the corporate has determined to embrace all completely different codecs and mediums to face by the aspect of impartial content material creators.
“Put merely, there’s no nice video with out nice audio.”
Chris Carr, Chief Advertising and marketing Officer at Videndum Media Options
After all, this doesn’t imply in any approach that the corporate will neglect its trustful skilled group nor overlook concerning the legendary manufacturers and merchandise upon which they constructed their repute through the years, such because the Manfrotto luggage and digital camera assist techniques.
As a substitute, Videndum’s technique seems extra oriented towards growing worth for its viewers by providing end-to-end options and ecosystems. In different phrases, their intent appears to be that of taking entry-level content material creators by the hand and supporting them all through their inventive development into well-established professionals.
To take action, the corporate might want to rigorously defend the id of its present manufacturers or create new ones with a really razor-sharp focus. For instance, whereas Manfrotto and Gitzo purpose respectively on the skilled and out of doors communities, JOBY will preserve addressing the wants of recent types of content material creation.
Naturally, the identical technique applies to all different market segments wherein the corporate operates, from on a regular basis on-line content material creation to broadcast and movie manufacturing, with out excluding the possibility of embracing much more fields sooner or later.
For extra data, please go to Videndum’s web site right here.
What do you consider Videndum’s mission and technique? In your opinion, what path will content material creation take within the subsequent 5-10 years? Tell us your ideas within the remark part beneath!