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Fanatic with $50,000 RED vs Professional Filmmaker with iPhone 13

It’s by no means the gear that makes the film. Proper? Perhaps a bit?

In some ways, this dialog revolves round shooters choosing up cameras or gear that on the finish of the day is considerably equal with issues like what model you select not making an enormous distinction to outcomes. However, what when you took this concept to the acute?

Parker Walbeck’s crew at Full Time Filmmaker did that by handing a $50,000 RED V-RAPTOR 8K VV and manufacturing package to an fanatic and leaving the professional filmmaker with simply an iPhone 13. You’ll be able to’t get an excessive amount of wider of a spread in gear than that.

The Problem

Jake Weisler, a standard characteristic of the channel, is the professional filmmaker within the contest and he’s restricted to the next gear:

  • iPhone 13 Professional Max
  • FTF GEAR Tripod
  • 5-in-1 Collapsible Reflector

The challenger is Alyssa Dye and he or she has been doing video for lower than a 12 months. Her gear checklist is way more substantial:

  • Cinema Lenses
  • Manufacturing Van with Gear

They’re doing a product video for a shopper. It’ll characteristic an interview to speak concerning the model together with some cinematic B roll to point out off the products. Jake goes to be Alyssa’s PA to reply questions concerning the gear however won’t be giving recommendation on what to do with it.

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Alyssa’s Shoot

Very first thing you’ll be able to inform about Alyssa is that she was specializing in getting the shot arrange by rearranging furnishings and dealing with the expertise to get issues into an excellent place. Then, as soon as she had an concept she began determining the gear. She did want quite a lot of steering, however was asking the precise questions. She even requested the vacation spot for the video to get a learn on what you want.

Picture Credit score: RED

With every little thing arrange for the interview it was time to begin taking pictures. It took a second however she did begin giving good path to the topic as he was doing the interview.

Time for B roll. This she appears to do pretty on the fly. She picked up the digicam and was simply taking pictures quite a lot of completely different photographs.

Jake’s Shoot

Clearly, Jake has some limits in how he can get arrange. He doesn’t have a ton of lights or equipment to work with.

Selecting up the iPhone and taking pictures vertically he works with the topic to search out the very best lighting. He additionally popped the digicam into Cinematic Mode to see if he might get that shallow depth of area look. In the long run he caught with 4K ProRes although.

An attention-grabbing transfer is that he requested completely different wardrobe choices to assist separate the topic from the background.

Earlier than the interview he’s additionally asking a bunch of inquiries to get a really feel for the viewers and the way he’s going to be distributing the video.

With social because the goal he’s taking pictures vertically to take advantage of use of the iPhone’s restricted video high quality. Jake additionally believes that taking pictures this manner could make the video really feel way more natural, which could be useful with product promotion.

Picture Credit score: Apple

For extra path, he makes it clear that he desires it to be very brief – underneath 15 seconds – to make it work for social placement.

He then provides path on what’s being stated, highlighting that the language needs to be extra definitive and fewer iffy. You need confidence to promote a product. He then explains how a easy technique is to speak about an issue after which current the answer (aka the product).

B roll he made use of the area and large home windows to get some good mild. A little bit extra targeted on becoming the edit. It was a really completely different inventive strategy.

The Consumer Overview

The top outcomes are each effectively completed, they’re simply very completely different. What is useful is that with social media being the goal it’d really give an edge to the extra natural-looking iPhone footage. The RED advert remains to be only a very clear and well-done advert.

As you begin listening to the dialog about every advert it rapidly turns into what the precise content material is.

No one is speaking about how the RED footage is sharper or how the iPhone footage nonetheless appears like a cellphone. It’s about how the data is offered and laid out.

Each movies are good, however the professional wins with the iPhone video. A part of that’s that it was higher capable of seize the character of a social media feed and could be higher obtained by the viewers. Conversion and engagement matter greater than having 8K decision.

What did you concentrate on the adverts?

[source: Parker Walbeck]

Order Hyperlinks:

  • RED V-RAPTOR 8K VV Cinema Digital camera (B&H)

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