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Nikkei says Nikon to cease making DSLRs, Nikon says it’s nonetheless making, promoting & servicing them: Digital Pictures Overview


Nikon’s D6 DSLR digital camera, which can seemingly be the corporate’s final flagship DSLR.

Earlier in the present day, Japanese enterprise publication Nikkei reported Nikon is planning to ‘cease making [D]SLR cameras and give attention to mirrorless fashions.’ Naturally, this report circulated the digital camera world, with numerous retailers overlaying the information. We contacted Nikon for added data, however earlier than we obtained a response Nikon Inc. shared an announcement on its web site saying the corporate will proceed to make, promote and repair its line of DSLR cameras.

Within the unique report, Nikkei says it’s ‘realized’ that Nikon ‘will withdraw from the single-lens reflex digital camera enterprise and shift towards digital choices amid intensifying competitors from smartphone cameras.’ Particularly, Nikkei says Nikon ‘plans to focus sources on mirrorless cameras, which have grow to be mainstream merchandise on the again of extra superior digital applied sciences.’

Nikon’s D850 full-frame DSLR digital camera.

Nikkei doesn’t elaborate on the place this data was obtained from and solely follows up the preliminary report by providing a short historical past of Nikon, its photographic journey, and the present state of the digital camera market. Apparently, Nikkei concludes the article saying ‘Rival Canon additionally plans to comply with Nikon and cease producing [D]SLRs inside a couple of years,’ however doesn’t elaborate any additional on that assertion.

Not lengthy after, Nikon caught wind of the article, however not earlier than the images world ran with Nikkei’s unique report. In response to Nikkei’s article, in addition to the articles from different publications, Nikon Inc. revealed an announcement on its web site that reads as follows:

There was a media article concerning Nikon’s withdrawal of SLR growth. This media article is just hypothesis and Nikon has made no announcement on this regards. Nikon is continuous the manufacturing, gross sales and repair of digital SLR. Nikon respect your steady help.’

Nikon Inc’s assertion is pretty easy, however Nikon isn’t explicitly denying the knowledge within the Nikkei’s report. Nikon doesn’t say the report is inaccurate, solely that ‘Nikon has made no announcement on this regards [sic].’ Nikon does say it’s going to proceed ‘the manufacturing, gross sales and repair of digital SLR,’ however that’s a moderately imprecise assertion that solely holds weight within the instant current. Ought to Nikon stop all manufacturing, gross sales and repair of its DSLR lineup tomorrow, Nikon’s assertion will nonetheless have been true when made.

It’s additionally value noting that Nikon doesn’t point out growth in any respect in its assertion, solely manufacturing. Whereas it isn’t precisely a shock Nikon wouldn’t be pouring sources into creating new DSLR cameras, the wording in Nikon’s assertion appears clear that it’s solely persevering with to provide its current lineup of DSLRs.

Nikon’s Sendai manufacturing unit within the Tōhoku area North of Tokyo has been churning out cameras and lenses since 1971.

In fact, that is all studying between the strains of 1 report and one assertion. But it surely’s attainable 0 if unlikely – that each Nikkei’s unique report and Nikon’s assertion are true. Nikkei doesn’t present a particular timeframe for Nikon ditching DSLRs and Nikon’s response solely refers to what it’s doing at this present time.

In different phrases, there’s not a lot to see. Nikon is carrying on as traditional till it isn’t, at which level the inevitable will happen – Nikon’s DSLRs (and presumably F-mount lenses) will grow to be discontinued in favor of its rising line of Z-mount mirrorless cameras and lenses.

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