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Nothing CEO Carl Pei teases subsequent launch occasion

The comparatively younger start-up Nothing has simply introduced its third product after the Nothing Ear (1) and the Nothing Cellphone (1). Founder and performing CEO Carl Pei needs nothing lower than to “elevate us to the next stage”. The advertising and marketing grandmaster didn’t disclose which particular product that will likely be, however the rumor mill has begun to churn by providing a couple of fascinating prospects.


  • Nothing teased a brand new product on Twitter.
  • A brief-term launch is on the playing cards.
  • Flowery phrases describe rather a lot and but nothing in any respect.

Nothing CEO Carl Pei doesn’t enable boredom to set in

Virtually a 12 months in the past, former OnePlus co-founder and CEO Carl Pei offered us along with his first product, the Nothing Ear (1). We weren’t satisfied by the true wi-fi earbuds by way of ambient audio and originality. You’ll be able to learn precisely what we meant by that in our Nothing Ear (1) assessment. In July, we lastly acquired our first Android smartphone from Nothing, which was positioned within the mid-range at its launch.

Now, it’s time for a 3rd Nothing product to hit the market. Not less than that’s the basic tone on the start-up firm Nothing. On Twitter in addition to on their homepage, they lure the fan group with bulletins like “The Animal Kingdom is asking once more”, “Typically the reply is sitting proper in entrance of you” or “Elegant. Coming quickly.” All accompanied by a photograph of a butterfly apparently hovering above on new product. Naturally, this gadget stays out of view to keep up the suspense.

Das Bild zeigt lediglich einen Schmetterling.
Nothing provides us a butterfly for its third product. / © Nothing

As is so typically the case with the advertising and marketing grandmaster, who has already had smartphones destroyed on digital camera with the intention to obtain a coveted “OnePlus Invite”, an acceptable hype is created right here. Lots of phrases that don’t reveal an actual trace concerning the new product. However there are already rumors: considered one of them is a Nothing Cellphone (1) Lite, which is meant to do make with out the “Glyph Interface”, however ought to ship a 5,000 mAh battery in return.

Nonetheless, such data initiated by Android Police had been commented by Carl Pei as “faux information“. Is that only a distraction or misdirection? Moreover, there’s discuss of Nothing Ear (2), which can be presupposed to have a clear design. As talked about earlier, all these are simply rumors.

We’ll most likely have to attend a bit of longer till we are able to really maintain the third Nothing product in our fingers. What do you affiliate with the butterfly, or to place it merely, what sort of product would you wish to see from Nothing? Share your ideas with us within the feedback.

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