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Press textual content: Sony Electronics Introduces New FE 24-70mm F2.8 GM II, the World’s Smallest and Lightest F2.8 Customary Zoom Lens


Sony Contacts

Caroline Mizuki, Imaging Merchandise & Options Americas | caroline.mizuki@sony.com

SAN DIEGO, CA – April 27, 2022 – Sony Electronics Inc. introduced in the present day the 67th lens in its mirrorless E-mount lineup – the highly-anticipated, FE 24-70mm F2.8 GM II (mannequin – SEL2470GM2). Sony developed the world’s lightest F2.8 normal zoom lensi utilizing its main lens know-how to ship beautiful decision and exquisite bokeh recognized to Sony’s “G Grasp” collection. The FE 24-70mm F2.8 GM II is without doubt one of the most versatile lenses within the line-up and was created for photographers, videographers, and hybrid content material creators.

“Six years have handed since Sony launched the primary 24-70 mm F2.8 G Grasp and in that point, our prospects’ wants have modified,” mentioned Yang Cheng, Vice President, Imaging Options, Sony Electronics Inc. “We’re all the time listening to our neighborhood and have designed the brand new FE 24-70mm F2.8 GM II round suggestions from creators. Understanding the 24-70 mm focal size is extraordinarily standard, it was crucial that we proceed bettering to convey our most superior know-how to such a vital lens in our prospects’ package. In the present day, we’re thrilled to introduce the world’s smallest and lightest F2.8 normal zoom lens.”

Advanced Picture High quality in a Zoom Lens that Rivals Prime Lenses[i]

The FE 24-70mm F2.8 GM II is nice for a compact but versatile arrange and permits customers to seize extraordinarily sharp, detailed imagery for each stills and video. The brand new lens options excessive decision throughout the body—even with the aperture large open. A totally redesigned optical path options 5 aspherical components, together with two high-precision XA (excessive aspherical) components. The FE 24-70mm F2.8 GM II additionally consists of two ED (extra-low dispersion) plus two Tremendous ED glass components. Mixed with a brand new floating focus mechanism, the lens successfully controls chromatic aberration, astigmatism, distortion and coma in order that excellent decision is achieved all through the picture space in any respect zoom and aperture settings.

Even when capturing in difficult lighting situations, the FE 24-70mm F2.8 GM II achieves wonderful readability by successfully subduing flare and ghosting. That is because of Sony’s unique Nano AR Coating II, which produces a uniform anti-reflecting coating on the lens floor. The FE 24-70mm F2.8 GM II produces beautiful bokeh all through the zoom vary with stunning and virtually completely round bokeh with its superior optical design and a newly developed 11-blade aperture unit.

On this new 24-70 mm design, this lens delivers excellent close-up efficiency with a minimal focusing distance of 8.25 inches (0.21 meters) at 24 mm and 12 inches (0.30 meters) at 70 mm, and with a most magnification of 0.32x.

Quick and Exact Autofocus

The FE 24-70mm F2.8 GM II achieves dependable focus by utilizing 4 of Sony’s unique XD (excessive dynamic) Linear Motors, a floating focus mechanism and superior lens management – even when capturing a fast-moving topic. As well as, the lens helps as much as 30 fps[ii] steady capturing for stills and 4K 120p video recording with autofocus.

The FE 24-70mm F2.8 GM II permits full AF monitoring efficiency even when capturing stills with the aperture stopped down, making it potential to make use of deeper depth of area to make sure that transferring topics stay in sharp focus when capturing constantly[iii]. The lens’ AF monitoring efficiency whereas zooming is roughly two instances higher than the earlier mannequin[iv].

Refined Capabilities for Artistic Filmmaking

With its fixed F2.8 most aperture, astounding AF efficiency, versatile management, and stable reliability, the FE 24-70mm F2.8 GM II is designed for every type of video purposes. The FE 24-70mm F2.8 GM II presents extraordinarily quiet AF operation, because of the XD Linear Motors and a newly developed aperture unit. Utilizing the most recent lens know-how, the FE 24-70mm F2.8 GM II reduces focus respiration, focus shift and axial shift when zooming for clean video footage. This lens additionally helps the respiration compensation perform[v] offered in appropriate Alpha collection cameras.

As an additional advantage for superior video creation, the most recent lens consists of Linear Response MF (handbook focus) that ensures excessive repeatability when focusing manually as the main target ring responds instantly and repeatedly to refined management. It additionally consists of an aperture ring making handbook aperture/iris management quick, direct, and simple. The devoted iris ring permits click-less management to attain clean depth of area transitions.

Unequalled Mobility

Designed to completely pair with Sony’s compact Alpha™ system E-mount cameras, the FE 24-70mm F2.8 GM II is the world’s smallest and lightesti 24-70 mm F2.8 zoom in its class and presents unprecedented capturing flexibility and freedom in a variety of conditions. The FE 24-70mm F2.8 GM II weighs simply 24.6 ounces (695 grams), roughly 20% much less (7 ounces) than the unique 24-70 mm F2.8 G Grasp. The lens’ size has been lowered by 16 mm, and general quantity has been lowered by roughly 18%.

Reliability and Improved Management

The brand new FE 24-70mm F2.8 GM II was developed primarily based on suggestions from professionals to supply even higher management and usefulness than previous fashions. This mannequin consists of:

  • Zoom smoothness change to regulate zoom ring torque both Tight or Easy
  • A newly added aperture ring with click on ON/OFF change and iris lock change
  • Two customizable focus maintain buttons
  • The main target ring that responds instantly and linearly to refined management when focusing manually
  • New lens hood design with opening to manage round polarizing filters (dia. 82mm)
  • The middle of gravity again towards the mount for improved dealing with and operation

An up to date mud and moisture resistant[vi] design supplies additional reliability for out of doors use in difficult situations. The buttons and switches are fitted with rubber gaskets, and a rubber ring seals the lens mount. The entrance lens component additionally includes a fluorine coating that repels water, oil, and different contaminants, whereas making it simpler to wipe off any contaminants or fingerprints that develop into hooked up to the lens floor.

Pricing and Availability

The brand new FE 24-70mm F2.8 GM II will likely be out there in June for about $2,300.00 USD and $3,000.00 CAD and will likely be bought at quite a lot of Sony’s approved sellers all through North America.

For detailed product data, please go to:

Movies

A product video of the brand new FE 24-70mm F2.8 GM II could be considered HERE. ​



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