Sony has added to their already large lens lineup with a trio of compact hybrid lenses that may actually give content material creators the very best picture, whether or not capturing stills or video. The three APS-C lenses are the Sony E PZ 10-20mm F4 G, versatile G lens E 15mm F1.4 G, and the ultra-wide prime E 11mm F1.8.
Many nonetheless photographers are increasing their providers to incorporate capturing video, in addition to nonetheless photos. The result’s that they’re turning into hybrid content material creators who not solely showcase their merchandise to pick company and personal clientele but in addition on-line by portals like YouTube and Instagram.
To that finish, creators desire a set of lenses that may deal with each, in an effort to hold their baggage lighter and their wallets fuller. There actually is not any must double up on lenses if there’s design that may deal with each video and stills. That’s the market that Sony goes after.
“In recent times, we’ve seen rising buyer demand for video and vlogging merchandise which might be light-weight and embody creator-driven options,” mentioned Yang Cheng, Sony’s Vice President, Imaging.
“We see the APS-C platform as the proper choice for these video-first and hybrid creators, and we’re devoted to creating new merchandise that may permit them to seize and create in methods they by no means may earlier than.”
Let’s check out the three lenses that could possibly be a few of the smallest APS-C lenses Sony has ever provided:
Sony E PZ 10-20mm F4 G
Designed with vlogging and a selfy obsessed tradition in thoughts, the Sony 10-20 f4 PZ G Extremely wide-angle zoom offers a clean, wide-angle subject of view, with restricted lens distortion, and what the corporate claims is the very best picture high quality in its class.
Edge-to-edge picture sharpness is maintained with two ED glass parts and one ED glass aspherical ingredient. It enjoys minimal focus respiratory and very quick focus monitoring from twin linear motors.
In the meantime, being 46% lighter at slightly below 6.2 ounces, the Sony 10-20 f4 PS G makes for a super selection when working with a gimbal. The retail worth is $750.
Sony E 15mm F1.4 G
The Sony 15mm f1.4 G can greatest be described as a main lens for video professionals. Tremendous quick and correct focusing, plus a seven-bladed aperture for cinematic bokeh, the lens may be de-clicked with on-body lens controls.
It could focus as shut to only below 7 inches (.17 meters) manually and just like the 10-20mm f4 zoom, is sort of half as mild because the competitors.
The prompt retail worth is $740.
Sony E 11mm F1.8
Designed to attraction to the content material creator on a funds, the Sony 11mm F1.8 ultra-wide prime is quick and inexpensive.
With three aspherical lens parts bringing edge-to-edge picture sharpness with none fisheye-like distortion, and a linear motor system for quick and dependable autofocus.
The lens additionally enjoys the identical 7-bladed aperture iris as its 15mm cousin and might focus as shut as 5.9 inches for these tight closeups.
The prompt retail worth for the Sony 11mm F1.8 is $550.
All three lenses will likely be accessible in July.
[source – Sony]