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Sony says it has NOT stopped creating new mounted lens compact cameras


Nikkei has talked to most digicam producers to see if the compact digicam and entry degree digicam market nonetheless has a future. That’s what they write about Sony:

Sony Group has not supplied any new compact fashions underneath its Cyber-shot model since 2019, though a spokesperson stated that “it’s not that we’ll cease creating new merchandise.” Casio Laptop halted manufacturing of Exilim cameras in 2018.

And that is what Nikkei reviews in regards to the different corporations:

  • Japanese digicam producers are bidding farewell to a once-major element of their operations, with Panasonic Holdings and Nikon suspending growth of entry-level point-and-shoot cameras underneath their flagship manufacturers.
    The businesses will as an alternative focus sources on pricier mirrorless fashions going ahead, aiming to navigate a market upended by smartphones.
  • Fujifilm has discontinued manufacturing of its FinePix compact cameras and can develop solely the X100V collection and different pricier fashions.
  • Canon has not launched any new Ixy cameras since 2017. However the firm acknowledges that “entry-level fashions proceed to take pleasure in persistent assist, so we’ll proceed growth and manufacturing so long as there’s demand.”

Nikkei defined why the mounted lens digicam market is disappearing:

Digital camera makers had lengthy competed with each other by growing the variety of pixels and by shrinking the dimensions of their gadgets. However then smartphones got here alongside, providing apps for enhancing photos and permitting images to be simply shared with household and buddies. This modified the way in which folks took images.

Smartphone makers are racing to supply superior pictures options of their gadgets. “It’d be a problem for digicam makers to achieve success with preserving their compact digital digicam companies,” stated analyst Ichiro Michikoshi of analysis agency BCN.

Compact digital fashions accounted for 36% of world digital digicam shipments in 2021, in line with CIPA. The broader digicam market will seemingly shrink even quicker with Japanese corporations, lots of them large gamers, scaling again operations in compact digital fashions.

The brilliant spot is the mirrorless section, with world shipments leaping 31% on the yr to 324.5 billion yen in 2021. Mirrorless single-lens fashions provide fats margins, and customers changing lenses and different elements will hold contributing to the producers’ backside traces.

Retailers are specializing in this section as nicely. “Today we advocate mirrorless cameras even to novice photographers,” stated a salesman at electronics and equipment retailer Joshin Denki.

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