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Trade Information: Sony proclaims the FE 24-70mm F2.8 GM II | Canon Rumors

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SAN DIEGO, CA – April 27, 2022 – Sony Electronics Inc. introduced in the present day the 67th lens in its mirrorless E-mount lineup – the highly-anticipated, FE 24-70mm F2.8 GM II (mannequin – SEL2470GM2). Sony developed the world’s lightest F2.8 normal zoom lensi utilizing its main lens know-how to ship gorgeous decision and exquisite bokeh identified to Sony’s “G Grasp” collection. The FE 24-70mm F2.8 GM II is likely one of the most versatile lenses within the line-up and was created for photographers, videographers, and hybrid content material creators.

“Six years have handed since Sony launched the primary 24-70 mm F2.8 G Grasp and in that point, our clients’ wants have modified,” stated Yang Cheng, Vice President, Imaging Options, Sony Electronics Inc. “We’re all the time listening to our group and have designed the brand new FE 24-70mm F2.8 GM II round suggestions from creators. Realizing the 24-70 mm focal size is extraordinarily widespread, it was crucial that we proceed bettering to deliver our most superior know-how to such a essential lens in our clients’ equipment. Right now, we’re thrilled to introduce the world’s smallest and lightest F2.8 normal zoom lens.”

Advanced Picture High quality in a Zoom Lens that Rivals Prime Lenses[i]

The FE 24-70mm F2.8 GM II is nice for a compact but versatile arrange and permits customers to seize extraordinarily sharp, detailed imagery for each stills and video. The brand new lens options excessive decision throughout the body—even with the aperture huge open. A very redesigned optical path options 5 aspherical parts, together with two high-precision XA (excessive aspherical) parts. The FE 24-70mm F2.8 GM II additionally contains two ED (extra-low dispersion) plus two Tremendous ED glass parts. Mixed with a brand new floating focus mechanism, the lens successfully controls chromatic aberration, astigmatism, distortion and coma in order that excellent decision is achieved all through the picture space in any respect zoom and aperture settings.

Even when taking pictures in difficult lighting situations, the FE 24-70mm F2.8 GM II achieves wonderful readability by successfully subduing flare and ghosting. That is because of Sony’s authentic Nano AR Coating II, which produces a uniform anti-reflecting coating on the lens floor. The FE 24-70mm F2.8 GM II produces gorgeous bokeh all through the zoom vary with stunning and nearly completely round bokeh with its superior optical design and a newly developed 11-blade aperture unit.

On this new 24-70 mm design, this lens delivers excellent close-up efficiency with a minimal focusing distance of 8.25 inches (0.21 meters) at 24 mm and 12 inches (0.30 meters) at 70 mm, and with a most magnification of 0.32x.

Quick and Exact Autofocus

The FE 24-70mm F2.8 GM II achieves dependable focus by utilizing 4 of Sony’s authentic XD (excessive dynamic) Linear Motors, a floating focus mechanism and superior lens management – even when taking pictures a fast-moving topic. As well as, the lens helps as much as 30 fps[ii]steady taking pictures for stills and 4K 120p video recording with autofocus.

The FE 24-70mm F2.8 GM II allows full AF monitoring efficiency even when taking pictures stills with the aperture stopped down, making it doable to make use of deeper depth of area to make sure that shifting topics stay in sharp focus when taking pictures constantly[iii]. The lens’ AF monitoring efficiency whereas zooming is roughly two occasions higher than the earlier mannequin[iv].

Refined Capabilities for Inventive Filmmaking

With its fixed F2.8 most aperture, astounding AF efficiency, versatile management, and stable reliability, the FE 24-70mm F2.8 GM II is designed for all sorts of video functions. The FE 24-70mm F2.8 GM II gives extraordinarily quiet AF operation, because of the XD Linear Motors and a newly developed aperture unit. Utilizing the most recent lens know-how, the FE 24-70mm F2.8 GM II reduces focus respiratory, focus shift and axial shift when zooming for easy video footage. This lens additionally helps the respiratory compensation operate[v] offered in suitable Alpha collection cameras.

As an additional advantage for superior video creation, the latest lens contains Linear Response MF (guide focus) that ensures excessive repeatability when focusing manually as the main target ring responds immediately and repeatedly to delicate management. It additionally contains an aperture ring making guide aperture/iris management quick, direct, and straightforward. The devoted iris ring allows click-less management to realize easy depth of area transitions.

Unrivalled Mobility

Designed to completely pair with Sony’s compact Alpha™ system E-mount cameras, the FE 24-70mm F2.8 GM II is the world’s smallest and lightesti 24-70 mm F2.8 zoom in its class and gives unprecedented taking pictures flexibility and freedom in a variety of conditions. The FE 24-70mm F2.8 GM II weighs simply 24.6 ounces (695 grams), roughly 20% much less (7 ounces) than the unique 24-70 mm F2.8 G Grasp. The lens’ size has been decreased by 16 mm, and total quantity has been decreased by roughly 18%.

Reliability and Improved Management

The brand new FE 24-70mm F2.8 GM II was developed based mostly on suggestions from professionals to supply even higher management and usefulness than previous fashions. This mannequin contains:

  • Zoom smoothness change to regulate zoom ring torque both Tight or Clean
  • A newly added aperture ring with click on ON/OFF change and iris lock change
  • Two customizable focus maintain buttons
  • The main focus ring responds immediately and linearly to delicate management when focusing manually
  • New lens hood design with a gap to regulate round polarizing filters (dia. 82mm)
  • The middle of gravity again towards the mount for improved dealing with and operation

An up to date mud and moisture resistant[vi] design offers further reliability for out of doors use in difficult situations. The buttons and switches are fitted with rubber gaskets, and a rubber ring seals the lens mount. The entrance lens aspect additionally encompasses a fluorine coating that repels water, oil, and different contaminants, whereas making it simpler to wipe off any contaminants or fingerprints that develop into connected to the lens floor.

Pricing and Availability

The brand new FE 24-70mm F2.8 GM II will probably be obtainable in June for about $2,300.00 USD and $3,000.00 CAD and will probably be bought at a wide range of Sony’s licensed sellers all through North America.

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