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Video: CineD excursions Sigma’s new headquarters and interviews Sigma CEO Kazuto Yamaki: Digital Images Assessment


In Might, we wrote about Sigma’s new headquarters in Japan’s Kanagawa prefecture. Whereas the brand new four-story constructing is not open to the general public, Gizmomo Freak took a personal tour of the brand new facility. Now CineD has toured the power, giving us our first English-language have a look at the spectacular constructing.

Johnnie of CineD not solely acquired to take a look at Sigma HQ, he additionally sat down to speak in regards to the constructing, the philosophy behind its design, and Sigma’s newest expertise with Sigma’s CEO, Kazuto Yamaki.

The video beneath is properly organized into chapters, with the primary roughly half of the video devoted to discussing the brand new Sigma headquarters. Sigma constructed its new constructing after it ran out of house at its earlier headquarters. The necessity for a brand new constructing gave Sigma a singular alternative to rethink its headquarters and the way it wished its staff to really feel at work.

Among the many first stuff you see whenever you enter the constructing is an unimaginable library with greater than 4,000 books about images. Yamaki-san observes that Sigma is supported by photographers and videographers and the imaging tradition at massive. He believes it is necessary for Sigma’s staff to respect this tradition to make the very best merchandise. The multi-level library homes the central staircase, and lots of staff commonly peruse the library. Understanding images and its historical past permits staff to design higher cameras and lenses. Sigma’s staff by no means really feel indifferent from how its merchandise are used.

The brand new Sigma headquarters contains a powerful multi-story library that homes hundreds of images books. It is a spot for workers to be taught in regards to the wealthy historical past of imaging.

Credit score: CineD

The headquarters additionally homes a standalone room, which is in distinction to a lot of the constructing’s open-concept design, that features all of Sigma’s cameras and lenses in a climate-controlled surroundings. The ‘lens cellar’ celebrates Sigma’s wealthy historical past and is a good place for workers to walk down reminiscence lane. Yamaki-san additionally believes it is necessary to have a spot to have fun the hassle that Sigma places into its merchandise. It is a spot to witness Sigma’s ardour in a shocking, stunning, peaceable location.

Sigma’s ‘lens cellar’ showcases the corporate’s cameras and lenses. It is a celebration of Sigma’s ardour for its merchandise. Plus, it is gorgeous.

Credit score: CineD

Whereas the ‘lens cellar’ is darkish and closed-off, the remainder of the constructing is open and brilliant. You may discover that there are plenty of massive home windows and brilliant areas, so Sigma’s staff really feel extra related with nature. Sigma requested for 3 major issues from the architect it employed for the brand new constructing: to make the brand new workplace very snug for everybody in order that Sigma’s staff have been glad to return to the workplace, be sure that staff might see and expertise nature and altering seasons, and making certain that staff are inspired to speak with one another and construct an engaged workflow. Yamaki-san is a part of the communicative workflow, too. He does not have his personal workplace within the constructing and as a substitute has a desk in the identical space as Sigma’s engineers.

The Sigma HQ contains quite a few inexperienced areas and enormous home windows in order that staff can really feel related to nature, even once they aren’t outdoors having fun with it like these two Sigma staff.

Credit score: CineD

To the second goal, feeling nearer to nature, the brand new HQ features a stunning backyard and a rooftop greenspace the place staff can sit and luxuriate in nature. The rooftop backyard gives a pleasant view and contains vegetation, greens and timber. The brand new Sigma HQ additionally contains an atrium the place individuals can take breaks and luxuriate in recent air.

Sigma CEO Kazuto Yamaki displaying the distinction between the 20mm F1.4 DG HSM (left) and 20mm F1.4 DG DN lens (proper).

Credit score: CineD

A lot of the remainder of the interview is targeted on Sigma’s new 20mm F1.4 DG DN Artwork and 24mm F1.4 DG DN Artwork prime lenses for full-frame mirrorless cameras. Yamaki-san additionally discusses Sigma’s Foveon sensor expertise and the way the continued chip scarcity impacts the corporate. Now we have a lot of protection accessible if you would like to be taught extra about Sigma’s pair of latest lenses.

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